Well if you are in business, undoubtedly branding is crucial to your company. Your worth and value increases over time and you achieve brand equity. It's a factor in doubling your share of the market against competitors. Without branding you cannot reach your target customers to even think of them patronising what you have to offer. Check this out! A plain t- shirt will always be a plain t- shirt but immediately a Nike logo touches that t-shirt it increases in value and price. Basically branding strategies throughout the years have made Nike a valuable and a worldwide leader in sports merchandise. Apply branding strategies consistently in your business based on what it stands for and what your customers can identify with and I bet you over time you will achieve brand equity.
BRANDING IS A FUEL FOR YOUR BUSINESS!!
Every trader has strengths and weakness. Some are good holders of winners, but may hold their losers a little too long. Others may cut their winners a little short, but are quick to take their losses. As long as you stick to your own style, you get the good and bad in your own approach.