Live. A white gold @rolex Day-Date "President" Ref.18039. Originally introduced in 1956, as the reference 6510 and 6511, the Day-Date was designed as a luxury sports-watch, manufactured exclusively in precious metals. Perhaps one of the most famous of a breed of dress-watches from the late 1950s and early 60s, the reference is simple and clean in design, with excellent resistance to both shock and moisture. Understated in appearance and size, it offers a practical, versatile alternative to the brand’s other highly-purposeful wristwatches - Chronometer-certified, waterproof and with a near-perfect aesthetic balance. Colloquially referred to as the “President”, the Day-Date earned the nickname in a typically genius marketing move by the brand - reportedly gifting a watch to then President of the United States, Dwight Eisenhower. The brand claimed in its marketing materials of the time, that “Men who guide the history of the world, wear Rolex watches” and neither the watch’s ageless elegance, prestige, nor high value, have faded since. The “President” name is often associated with a particular style bracelet, accompanying many Day-Date watches. The reference 18039 was introduced in the 1970s and shares that classically Rolex quality, of utilitarian functionality, married with classical design. The watch come equipped with its original, 18-carat gold Rolex “president-link” bracelet and folding-clasp (stamped 8385). The bracelet is preserved in excellent condition, with minimal stretch throughout. The Day-Date combined many of Rolex’s most successful innovations, including a two-piece, screw-down case. This particular case dates to circa 1982 (serial 730 XXXX). Like the hour markers, the tritium lume on the hands has aged to a creamy yellow patina. Introduced in the late 1970s, the calibre 3055 was Rolex’s fifth generation Day-Date movement, featuring an increased beat rate of 28,800 A/h (up from 19,800) and highly-practical, single-quick-set date function. This replaced the cal. 1556, used since 1965. Available now.