I am fortunate enough to meet a lot of interesting and intelligent people of success. I also help my clients grow their businesses. Yes, I act like a growth engine and as of recent I would like to install a nitrous system. What I mean is, I would like to help my clients have an additional boost of knowledge from the best minds in the business.
Having me by their side is great, having me and all my brain trust is even better. Terence and I started with a simple idea, give business owners the knowledge we wish we had started out with. With the help of our creative director, Kate Fennessy, we came up with the name for our podcast - "Unfair Advantage Project". Once the name was decided, we approached amazing people of success to invite them to take part in our podcast. Our aim is to help our listeners gain an unfair advantage over their competitors, by employing tips and tricks from the experts. The podcast is not there to sell or promote. The Unfair Advantage Project is a thank you to the backbone of our economy - small to medium businesses.
Special gratitude to our first contributors: Craig Harper, Jonathan Davison, Lance Burdett and Kate Fennessy. What a great start, could not ask for more.
Our next installment of the brain food is another constellation: Lisa Stephenson, Josh Brnjac and Greg Merrilees
I love chatting with my clients and there is one trend which bugs my clients above all else. Attempts to make accountants sexy. Our new accounting hairstyles desperately attempting all sorts of ghetto undercuts and underbelly tattoos apparently can be rather irritating.
Our logies-like awards with gala dinners and ball gowns also pose the question – Why?
I wanted to find out what makes an accountant sexy in the eyes of clients. The answer was incredibly simple – Respect and Care.
Clients come to us for knowledge, for our lateral thinking and for the reassurance that we will be there when they need to make an important financial decision or go through another stage of their business development.
Our commitment to care makes us sexy. So, leave the thick glasses and knitted cardigans. Nerds are the new black and an undying classic.