CHAPTER 2: FASHION- WHAT IT IS NOW
Over the years, the fashion industry has witnessed a significant shift in the target market due to the rising demand of streetwear and pop culture. The growth of Hypebeast and hip-hop has influenced fashion houses such as Louis Vuitton and Gucci, to change their business models in order to target a younger audience. Last year, Gucci and Balenciaga witnessed 30% growth in sales post their change in business model recognising a new potential market among the youth. Virgil Abloh, the current Artistic Director of Louis Vuitton and Founder of the pseudo streetwear label Off-white, is currently regarded as the face of the fashion industry among his proteges Samuel Ross and Heron Preston. The Fashion Industry is also becoming more versatile with significant inspirations taken from different creative fields such as architecture, theatre and sculpture. For example, lets consider my favourite designer - Rick Owens, an American Designer based in France, widely regarded as the fashion sculptor of the industry due to his dark and highly experimental silhouette ideations adopted on his runways.
In comparison to the trends seen last century, the designs seen on runways today are more simple and straightforward in order to comply with the standards set by the culture. Although there is still a strong pedigree of traditional couture houses such as Oscar de la Renta and Valentino , the industry is predominantly revolving around streetwear culture.
Virgil Abloh for Vanity Fair September 2018.
Off-white store in Singapore.
Samuel Ross for Dazed Digital June 2018.
A-Cold-Wall Spring/Summer 2019 BTS pictures.
Rick Owens for Business of Fashion.
Rick Owens Spring/Summer 2019 collection.
-Change of Business Hours in August-
⚠️Due to renovation, we will be closed from Monday Aug 20th to Sunday Aug 26th. We will reopen on Monday Aug 27th at 12pm.
⚠️We are closed on Wednesday but will be open on Wednesday, Aug 29th.
⚠️The online orders placed during the store closure between Aug 20th and Aug 26th will be processed and shipped after Aug 27th.
We apologize for the inconvenience 🍒™
We can worldwide shipping... ◾︎ Rick owens ◾︎ Arrived on-line.
arrival at our store..."You can find this product section No,3 on our web store."
We can worldwide shipping.
If you have any question, please let me know.