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Lets rewind and go back in time, to the time of the Ancient Egyptians. The building of the Pyramids, the sandy, desert atmosphere; now imagine the civilization, the colors, the writings on the wall, the stories told by those letters and the way of life.
Our new logo’s design is inspired by Ancient Egyptian civilization and the colors are drawn from their colors, and taken from the Pyramids and row wood for example.
The way the logo is constructed is inspired by the Hieroglyphic language and how it is written either from top to bottom or left to right on a cartouche. The logo can be written in either way and this gives it flexibility, variations and solidarity to it’s use and to be used horizontally or vertically.
The logo color palette consists of earth colors, taking inspiration from the colors of sand, the desert, the heart of the wood, as well as being connected to Egyptian heritage through the colors of the Pyramids.