As an #entrepreneur, should you copy others?
So many #startups ask me this question. However, my answer is: never copy anyone, you can only get inspiration from what others are doing but to be able to excel and stand out, you need to be original.
Take a look at these original brands: Apple, Google, Facebook, WhatsApp, Greenpower Healthcare, Nike, they may be getting inspiration from others but they make their ensure they don't copy but make their products innovative, unique and different.
Customers love unique and original brands.
If you meditate a lot and believe in God like me, you can also draw inspiration from nature and by revelation and for me, it's the greatest inspiration for creating exceptional brands.
Of all the things I see on Facebook, we never see the hard spots enough. One of the challenges of being an entrepreneur is that there's no one to tell you the plan. YOU are the plan. You're the one deciding what's next, how to move forward, where things are going, what the future is. You're holding all the cards, and you're the dealer too. It's A LOT of pressure.
I question why I chose to be a business owner when I have chronic anxiety at least once or twice a week. I also suffer under the pressure of trying to look like I constantly have it all together because there's a fear that any sign of struggle must mean the business isn't thriving. After all, that's what we see on social media. We don't see the struggle and the sacrifice. We don't see the missed paychecks. We don't see the hesitation or the anxiety of the risks business owners face on a daily basis. On Facebook, we see the thrill of the hustle. We see the glorification of the grind. We see the Grand Openings, the awards, the milestones.
Those are mere spotlights on the journey. On the bad days, those are the beacons in the dark that keep us moving forward. The truth is, being an entrepreneur doesn't mean we're fearless. It doesn't mean we don't ever doubt or consider giving up. It means that on the days we are ready to throw in the towel, we search deep down inside to find the strength we need to figure out the next step in the plan and see it through.
The upside to being woman-down with Bronchitis this week...
Wally and I finally finished off this fascinating read. Here are my musings about it; (If you read no further than this, let your take away be to READ IT!!).
1. Failing forward is mandatory, it’s the only way we learn to stand up again.
2. Knowledge and skills can be learnt along the way but tenacity, resilience and heart cannot and, no startup can exist without the latter.
3. ‘Influencer Marketing’ is not a revolutionary concept, the platforms that serve as a vehicle to drive it are the changeable evolutionary factors. Nike built their brand on the credibility of their brand ambassadors.
4. No idea that ignites your soul is ever too big or too crazy.
5. Your product / idea / service has to constantly evolve and improve, it needs to be in a constant state of development - there is no room for complacency in success.
Nike is a lifestyle, their brand loyalty is staggering, their following is fierce and their aspirations for YOUR development as the user or consumer are just as high.
Without a doubt, a must read most especially for entrepreneurs and those that need a reminder that anything you dream or conceive you CAN achieve. You just need to start! #justdoit ✔️