A report on direct-to-consumer (D2C) marketing in 2019 finds that SEO is a top acquisition channel for most brands. When asked "what are your top 3 acquisition channels?" the responses were: 61% - Social media 51% - SEO 50% - Direct traffic Paid search came in fourth place (26%), and physical stores were a distant…
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0 56 minutes ago
Video marketing is essentially the modern version of TV commercials. It is the new way to get your message and product out to the online public. It’s currently one of the most effective forms of marketing because it presents visuals of your business in a way that the consumer base can peruse at their convenience and leisure.
Never settling‼️ Big Dreams, Big Goals, Big Commitment‼️Don’t be offended if I’m not trying to hangout all the time‼️It takes an extreme amount of FOCUS to get where I’m going... 💎💰
1 1213 minutes ago
HOW TO NAVIGATE FACEBOOK ADS IN 2019
The Ads landscape has changed so much in the last 2 years it's insane. What used to work doesn't anymore, old strategies are not going to yield the results they used to.
Social Media Advertising kind of stormed on the scene and when it did you STOOD OUT, now everyone is doing it and the average social meda consumer is a bit numb to it to be honest.
Ads that would get me 50-70 leads in 2 days 18 months ago now get 10-20 if I was to use the same format as I was then. Which is why it's so important that anyone wanting to advertise on socials needs to have a strong Ads strategy before they put any dollars behind an Ad.
Here are 3 tips to navigating Ads in 2019 that if you go away and implement them now you will be able to have a stronger results.
1. The Facebook Pixel. It still amazes me how many people do not have this installed, guys, if you do anything today - INSTALL YOUR PIXEL! Remarketing is the name of the game now and you need your pixel to do this well ⠀⠀⠀⠀⠀⠀⠀⠀⠀
(PS If the term remarketing and Ads strategy get you all confuddled I cover Ads in Social Media 101 which starts next Monday. Register on my bio link now!)
2. Your Ads Creative - I have said this before and I stand by it now. Your creative (your imagery or videos) and your copy (text and headline) are what you need to focus on BEFORE you worry about any tech or setting up audiences. Your creative is what gets your audience to STOP, READ and CLICK. It is essential you get it right. Focus on masteting that first.
3. Budget - $5 a day gets you nowhere these days so investing in an Ads budget is really important. If you are on a tight budget then investing in a stronger campaign once a month is far better than running lots of Ads on a smaller budget all the time. Advertising is an investment, so treat it like one.
P.P.S Last reminder to register for Social Media 101 I'll be chatting more about the importance of Ads in there!