Looks like Nike stock has been boxed out amid the recent bad press from the Duke vs UNC College Basketball game this week. Normally Zion Williamson’s media coverage is related to his incredible talent as the 18-year-old Duke basketball phenom, but not this week.
During the Duke vs UNC game, Williamson’s shoe broke on the court resulting in injury to Williamson himself, as well as the brand’s reputation and stock value.
But can Nike repair the damage done with Williamson before he declares for the NBA draft? For years, the Nike brand has sponsored the worlds best athletes and this latest misstep could provide an opportunity for Nike to make a comeback by managing brand reputation with Williamson and potential ink a record deal with the soon-to-be NBA prospect.